Marketing Assistant (Full Time)

Posted: February 2025

We are seeking a highly motivated and organized Marketing Assistant to support our marketing team in the development, execution, and distribution of creative content across various platforms. This role involves a combination of content creation, data management, social media support, and assisting with digital and print marketing materials. The ideal candidate will be detail-oriented, creative, and able to work collaboratively in a fast-paced environment.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Experience with website content management systems (CMS) and basic HTML.
  • Proficiency in social media platforms and content creation tools.
  • Familiarity with email marketing platforms and automation tools.
  • Excellent written and verbal communication skills.
  • Strong creative skills, with experience in graphic design, video editing, and content creation.
  • Ability to work collaboratively in a team environment.

Additional skills (preferred)

  • Knowledge of Ayurveda is a plus
  • Experience with Mailchimp and WordPress preferred
  • Experience with Canva or other creative platforms
  • Familiarity with webinar platforms like Zoom or similar
  • Basic knowledge of SEO and digital marketing best practices

Working Conditions

  • This position can be done remotely
  • Full-time position with standard office hours
  • Occasional evening or weekend work may be required for special events or campaigns

Key Responsibilities

  • General Marketing Content Development:
    • Assist in the creation and distribution of marketing materials across multiple platforms, ensuring timely delivery to the appropriate recipients and venues.
    • Organize and maintain marketing calendars, ensuring consistent tracking of content and campaigns.
    • Manage and organize marketing assets, maintaining clear archives for future use.
    • Gather and maintain data from multiple sources to support marketing initiatives.
  • Website Content Management:
    • Regularly update website content to reflect changes in services, products, and company information.
    • Develop new web content for new offerings and campaigns, including event listings, landing pages, blog posts, and alumni database listings.
    • Assist in the research, strategic development, and execution of website redesigns and upgrades.
  • E-Marketing Support:
    • Help maintain and organize email lists and tags to ensure accuracy and segmentation.
    • Develop and support the creation of email and automation campaigns, ensuring content aligns with marketing goals.
    • Schedule and manage email content distribution.
  • Social Media Assistance:
    • Collaborate with the Social Media Coordinator to develop engaging social media content, including copy, images, graphics, carousels, and reels.
    • Consolidate and share content for scheduling and distribution on various platforms.
    • Support social media engagement by assisting with direct messaging, responding to comments, and managing communication within the Student & Alumni Group.
  • Digital and Print Media Support:
    • Assist in updating and creating marketing materials, including presentation decks, brochures, flyers, and other internal and external marketing collateral.
    • Coordinate print jobs for marketing materials and ensure timely delivery.
  • Webinar Coordination:
    • Schedule Zoom webinars and assist with the coordination of virtual events.
    • Update the website and other platforms with webinar registration details and related content.
  • Creative Support:
    • Create engaging ads and videos for various marketing channels.
    • Distribute creative materials across internal and external marketing platforms, including KAA channels.

How to Apply

Please email your cover letter and resume to admin@keralaayurveda.us.