Digital Marketing Manager (Full Time)
Company: Kerala Ayurveda US
Location: On site in Milpitas, CA or Remote
Posted: June 2024
Kerala Ayurveda US is part of Kerala Ayurveda Limited, a full spectrum Ayurvedic company spanning academies, products, research, clinics, hospitals, resorts, and wellness services. KAL has a successful operating record of 80 years in Kerala, India, where Ayurveda has been best-preserved over the centuries. KAL is one of the most reliable names in Ayurvedic healthcare today with expanding global services.
Job Description
We are seeking a skilled and experienced Digital Marketing Manager to join our team. As the Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels to drive brand awareness, generate leads, and increase sales and enrollments. You will lead the digital marketing team, working closely with other departments to ensure the successful execution of digital marketing strategies, both inhouse and with outside vendors and contractors.
Key Responsibilities
- Develop and implement digital marketing strategies across all platforms to achieve company goals and objectives.
- Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Create and manage content for digital channels, including website, social media, email marketing, and blogs.
- Analyze campaign performance data and metrics to identify areas for improvement and optimize ROI.
- Conduct market research and competitor analysis to stay updated with industry trends and best practices.
- Collaborate with cross-functional teams to coordinate digital marketing efforts and ensure consistency in messaging.
- Monitor and manage budgets for digital marketing campaigns, ensuring cost-effectiveness and efficiency.
- Stay updated with the latest digital marketing tools, technologies, and trends, and recommend innovative strategies to improve campaign performance.
- Track and report on key performance indicators (KPIs) to senior management, providing insights and recommendations for future initiatives.
- Lead and mentor a team of digital marketing specialists, providing guidance, support, and professional development opportunities.
- Manage the content strategy, design and execution for digital and print media while ensuring brand guidelines are maintained.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, or related field. Master’s degree is a plus.
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successful digital marketing campaigns.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, SEMrush, etc.
- Excellent communication, leadership, and teamwork skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are desirable but not required.
- Able to manage a team remotely and work with minimal supervision.
Benefits
This is a full time employment role, eligible for health, vision and dental insurance after 6 months employment, as well as a retirement plan and KAA educational discounts.
If you are passionate about digital marketing, have a strategic mindset, and thrive in a fast-paced environment, we would love to hear from you! Apply now to join our dynamic team and make a significant impact, both on the world of Ayurveda and on our digital presence and business growth.
How to Apply
Please email your cover letter and resume to admin@keralaayurveda.us.